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Posted: Feb 8 2012 - 12:04pm
In the first part of this blog we introduced Google Adwords as a serious options for small businesses looking to increase their sales leads from the Internet. In this blog we'll be looking at three very important areas to work on before you start...
Package B: Website Review & Maintenance
View our New Website & Maintenance Package
If you are already in business, and have a current website in place, there are still many reasons why the service we offer could be critical to your business.
Making your website work for you requires that you put in the hard work yourself. It is a simple fact that if your website is left alone for any period of time, it will gradually cease to be found by potential customers, and when it is found it will most likely not be relevant any more.
With Gillespie's as your technology partner, you will not only start to see a return on investment from your website, but you will also begin to use the Internet as key tool in growing and shaping your business. We often see business websites that fail to deliver on every level, which is unacceptable in the modern business world, but by following some simple guidelines and having some expertise at hand, your website does not need to be one of these.
Ask yourself the following questions when looking at your current website:
- Does my website represent my business today?
- Am I communicating with visitors, or talking to them?
- Does my business look approachable, would I buy from this company?
- Is my website better or worse than my competitor's websites?
- How easy is it to find my website when searching the web without using my business name?
For the large majority of small businesses in the UK, this simple study of their own website will raise important issues that need to be addressed, and this is where we come in.
Review of Existing Website
The first thing we do is to provide a complete review of your existing website. We will cover the questions listed above, plus many more. In some cases it may be easier and quicker to start again, but in most cases a few simple steps will get the ball rolling in the right direction, and give a solid base for ongoing improvement.
Every website is different, just as every business is different, but our review process will always focus on making sure that your website starts to work for you, and becomes an integral part of your everyday business life.
Main Issues Addressed Instantly
With the initial review completed, we will set to work addressing the main issues that may be holding your site back. This part of the process can involve something as fundamental as changing your web address or the technology your site is built on, or it can be as subtle as tweaking the homepage or adjusting the messaging.
Either way, there are always priorities (you probably wouldn't need us if there weren't) and these need to be addressed in the first instance, which is exactly what we'll do.
Monthly Consultancy and Updates
Once your site is up and running, we don't disappear. Our website package is designed to provide support and technical input on an ongoing basis. We keep the upfront cost low, so you can invest the money saved in making sure your site grows stronger with your business.
We will help you with updates, ensuring the standard of presentation is kept high. We will add new content and functionality as and when your business is ready for it, and we will be there to make sure you don't let things slip.
Newsletters, blogs, marketing campaigns and promotions, FaceBook, Twitter or advertising campaigns....all these things can be relevant and important in your first year in business, and we'll be with you every step of the way as your technology partner.
Search Engine Optimisation and Analytics
Your website isn't a great deal of use if nobody can find it. These days Search Engine Optimisation (SEO) is a billion dollar market, with some companies spending thousands of pounds each week to get to, and stay, at the top. We don't pretend to offer that kind of service, but we do make sure that your website is as search engine friendly as it can be, and we will advise you constantly what needs to be done to improve your ranking.
One of the ways to achieve this is to understand your website and your customers. As part of this package, we generate detailed analytical reports every month, so you can see what areas of your site are working, how people are finding your site, what are the key areas of interest, and ultimately how your site is progressing.
Ongoing Support and Advice
Finally, with Gillespie's as your technology partner, you can be sure that you have access to the best support and advice. We are constantly in conversation with our clients, answering questions, talking about competitor websites, and discussing the best direction for their on-line business.
Generally, this access to our expertise comes at no extra cost, because if we make sure that your website is working for you, then our business is working for us.