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Package A: New Website & Maintenance
View our Website Review & Maintenance Package
For those starting out in business, it is important to get a web presence in place at the earliest opportunity. Not only does a website provide a location for you to showcase your products and services, it also provides you with a unique view of your proposal, and a dynamic platform for putting across your key business messages.
This package provides everything necessary to get a successful website on-line with the minimum effort, and the maximum impact. Gillespie's will guide you through every phase of getting your business website on-line, and we will continue to develop the website with you, acting as a technology partner, to ensure your website goes on working for you, your business, and your customers.
Each key facet of the basic package is detailed below. We understand that each business is individual, with different requirements, so if you require a service which isn't listed, please take a look around our site at the other services we offer, and contact us to discuss your requirements.
Domain Registration and Hosting
If you haven't registered a domain name already, this is the first task we will undertake. Search engines, such as Google and Yahoo, will give preference to domain names that have been registered for longer periods, so it's an important decision to take early in the process.
Many generic words and phrases have long-since been snapped up, but we will also help you to pick the right one for your business, to make sure that potential customers find your website ahead of the competition.
Website Design and Development
To begin with, we keep this process as simple as possible. Website design and development is our stock-in-trade, and we have a passion about what we produce, but we are also aware that many businesses spend too much money and time trying to get the perfect website in place at the beginning.
At Gillespie's, we make sure that we understand what you require from your website, then build you a starting point. We do this for various reasons:
- At the start, most new businesses aren't 100% sure what their complete offering is. More often than not, it takes time to grow and shape your business, and your website should reflect this.
- Rushing the development of a website can mean the key business messages are lost in translation. You want visitors to be very clear on what you offer now, what your primary offering is now, and where you are as a business now.
- Continually making iterative updates to your website keeps it fresh and active, and visitors respond to this. What they see is a dynamic, vibrant company who are very active and open for business.
- Search engines love it when you make updates to your website, so making regular additions and tweaks means your site will leap up the rankings, and stay there!
Monthly Consultancy and Updates
Once your site is up and running, we don't disappear. Our website package is designed to provide support and technical input on an ongoing basis. We keep the upfront cost low, so you can invest the money saved in making sure your site grows stronger with your business.
We will help you with updates, ensuring the standard of presentation on your website is kept high. We will add new content and functionality as and when your business is ready for it, and we will be there to make sure you don't let things slip as your business grows and begins to take up more of your time.
Newsletters, blogs, marketing campaigns and promotions, FaceBook, Twitter or advertising campaigns....all these things can be relevant and important in your first year in business, and we'll be with you every step of the way as your technology partner.
Search Engine Optimisation and Analytics
Your website isn't a great deal of use if nobody can find it. These days Search Engine Optimisation (SEO) is a billion dollar market, with some companies spending thousands of pounds each week to get to, and stay, at the top. We don't pretend to offer that kind of service, but we do make sure that your website is as search engine friendly as it can be, and we will advise you constantly what needs to be done to improve your ranking.
One of the ways to achieve this is to understand your website and your customers. As part of this package, we generate detailed analytical reports every month, so you can see what areas of your site are working, how people are finding your site, what are the key areas of interest, and ultimately how your site is progressing.
Ongoing Support and Advice
Finally, with Gillespie's as your technology partner, you can be sure that you have access to the best support and advice. We are constantly in conversation with our clients, answering questions, talking about competitor websites, and discussing the best direction for their on-line business.
Generally, this access to our expertise comes at no extra cost, because if we make sure that your website is working for you, then our business is working for us.

